Waiakea water, the premier supplier of Hawaiian volcanic water, is on a mission to offer clean water to communities in Africa. With that mission in mind, the company began a collaboration with Pump Aid, a non-profit group working on supplying clean and safe water to people. It is noted that Malawi is having the one of the least water consumption rate in the world with 15-20 liters per day, according to the UN data. It should also be noted that the Americans use approximately 666 liters water per day on an average.
In 2014, more than 650 million people around the world got denied to the access of clean water – the figure comes close to two times of the U.S. population. Additionally, at least 2.3 billion people do not have options for basic functional sanitation. Sadly, more than 37 percent of those people are living in Sub-Saharan Africa, and the number is expected to rise sharply in the next ten years. This is where Waiakea water found it could help the communities in Africa and started focusing on Malawi. It noted that millions of people in the country are experiencing extreme-poverty and accessing safe water is a real challenge for them. Also, unhealthy water is the primary cause of deaths under five years and the second leading reason for adult deaths.
Waiakea water is sourced from the porous, naturally alkaline volcanoes of Hawaii and comes with natural minerals. With the quality of the product, the company experienced a growth of 5,000 percent in its first three years. After making distribution network across the U.S., Waiakea started expanding its product reach across the world.
The naturally healthy and sustainable water brand was founded in 2012, and it offers unique pH with minerals including magnesium, sodium, potassium, silica, and calcium. It won the Volcanic Water Brand Award – 2017 from 10 Best Water. It follows sustainable packaging practices and uses recycled polyethylene terephthalate. In its collaboration with Pump Aid, Waiakea water offers 650 liters of safe water to the disadvantaged communities in Malawi, when it sells one liter of water brand through its supply network.